New Formats and Narratives in Fashion Product Presentation
At the end of the 19th century, the first fashion shows emerged and, throughout the 20th century, they became established as the main medium for presenting and promoting fashion products. But in the 21st century, does the fashion show still hold this hegemony? The emergence of new formats and narratives to communicate fashion products has changed the rules of the game. What trends currently exist? Which formats are more effective in terms of creativity and communication? Is it possible to find hybrid formulas between the past and the present?
Speakers:
Domingo Rodríguez, founder and creative director of DOMINNICO.
Leticia García, fashion editor-in-chief of S Moda – El País.
Marta Coca, director of 080 Barcelona Fashion and of the Fashion Department of CCAM (Consortium of Commerce, Crafts and Fashion of the Generalitat de Catalunya).
Moderator:
Sergio Álvarez, director of the Spanish Fashion Academy Foundation.
In collaboration with the Spanish Fashion Academy Foundation (FAME).
Thursday, March 20, at 3:30 p.m., at Casa Capell
(Rambla de Prat 27, in front of Mooby Bosque cinemas)
